Lessons from Sleep Number: Don’t Snooze on Your Brand Advocates

Lessons from Sleep Number: Don’t Snooze on Your Brand Advocates

Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number knows exactly how to tap into this powerful customer base. Before launching the new “InnerCircle”, online loyalty program, SleepNumber was creating champions out of clients […]

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5 Stars: 20+ Tips to Invigorate Your B2B Marketing Using Testimonials & Reviews

5 Stars: 20+ Tips to Invigorate Your B2B Marketing Using Testimonials & Reviews

What’s in a review? With the right client testimonials and customer reviews, B2B brands can increase trust and loyalty in uncertain times while strengthening existing connections and fostering new ones. Your brand may even be sitting on a goldmine of evergreen trust-building user-generated content. Let’s take a look at 20+ tips to invigorate and expand […]

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