Monthly ArchivesApril, 2020 - Host2.us - Page 10

When people think of account-based marketing (ABM), they tend to think of it as a smaller-scale practice. Since ABM is fundamentally built around focus in the aligned pursuit of high-value accounts, it’s often associated with a significant reduction in target market scope (i.e., “Let’s narrow down to our 20-30 most promising accounts). This itself is […]

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. B2B products and services can be difficult to fully capture on a […]

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news […]

The coronavirus outbreak has forced millions of U.S. employees to work from home — many for the first time. But remote work can be lonely and isolating, as people feel disconnected from their team and co-workers due to the lack of face-to-face conversations. That’s where the new startup, Hallway, aims to help. The service re-creates […]

Whether a marketer has been working remotely for years or has just recently started to try and get comfortable with it, they might be wondering how they can level up their skills. While you can learn a great many things on the job and experience is a great teacher, it doesn’t hurt to brush up […]

Current remote working conditions may result in a higher likelihood of problems with data input, analytics and campaigns, according to CDP Institute Founder David Raab. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort […]

Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Research featured in the International Journal of Hospitality Management found that “providing social rewards [e.g., a member-exclusive personal lounge, health club, concierge services, and invitations to special events] increases customers’ emotional attachment and effective commitment […]

Digital marketing is such a broad term. If you break it down by strategy or tactic, there are dozens of different digital marketing methods out there. Some of you might consider working with a digital marketing agency to help your business. Maybe you’ve even worked with a marketing firm in the past. While a full-service […]