Levi’s partnered with TikTok on social commerce and doubled its product views

Levi’s partnered with TikTok on social commerce and doubled its product views

Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close their doors — including most of Levi’s own stores. The company announced today its success as one of the first retailers to use TikTok’s “Shop Now” buttons that allow consumers […]

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B2C vs. B2B Influencer Marketing – What’s the Difference?

B2C vs. B2B Influencer Marketing – What’s the Difference?

The vast majority of content and industry news coverage around influencer marketing is focused on those who engage consumer audiences: Instagramers, YouTubers, and  as of late TikTokers. Of course the world of influence is not limited to consumer products and services. Influencers play an important role in businesses marketing to other businesses as well, whether […]

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A new Optimize feature to keep your website updated through COVID-19A new Optimize feature to keep your website updated through COVID-19Product Manager, Google Optimize

A new Optimize feature to keep your website updated through COVID-19A new Optimize feature to keep your website updated through COVID-19Product Manager, Google Optimize

As communities around the world respond to COVID-19, we know this time presents unique challenges to your business. We’d like to share a few ways Google Optimize can help you keep your website updated with the latest information. Last week we introduceda new way for you to quickly post an informational banner at the top […]

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