Mastering Google Reviews For Business: Everything You Need to Know to Grow Your Brand

Mastering Google Reviews For Business: Everything You Need to Know to Grow Your Brand

As a business owner, you know that online reviews are essential, and they can make or break your business. In fact, 89 percent of worldwide consumers say they read online reviews before buying products, and 49 percent report trusting those reviews as much as a personal recommendation. Good reviews can help you attract new customers, […]

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5 new tools for LinkedIn creators to get more followers, visibility

5 new tools for LinkedIn creators to get more followers, visibility

LinkedIn today announced new tools and features that should help make creators more visible, discoverable, and followable. You must have Creator Mode turned on and a public profile to access these features.  Here’s what’s new.  1. Follow from the feed. Whenever someone sees your content in their feed, and you aren’t a 1st connection, LinkedIn […]

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How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns

How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns

Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t […]

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