B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes

B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes

What’s Standing in the Way of B2B Companies Providing A Great Customer Experience? When it comes to providing great customer service, 46 percent of U.S. B2B professionals have said that poor collaboration between teams was the leading challenge, followed by 42 percent who pointed to disparate team goals, and 33 percent who singled out the […]

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Virtual environment optimization (VEO) is coming. Ready for it?

Virtual reality (VR) and augmented reality (AR) will impact the future of marketing. Optimizing for the future of virtual marketing demands a name, which I am calling virtual environment optimization (VEO). Today, we’re already starting to see the building blocks – and optimization potential – for this new technological world with the metaverse. What is […]

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