YouTube lifts some restrictions for mastheads ads

Google has just announced that they are pulling back restrictions on some previously prohibited categories from showing on the YouTube masthead.  Effective today. Google will now allow booking for masthead ads for the following categories: Sports betting (US only) Alcohol (where legal) Prescription drugs (US, CA, NZ) What Google says. A spokesperson from Google stated “We’re […]

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How To Buy A Business

How To Buy A Business

Want to just get started? Click here to sign up for Rocket Lawyer and buy a business today. Starting a business from scratch can be tough. That’s why so many entrepreneurs opt to buy an existing business instead. When you buy a business, there’s already an established brand name, customer base, and operational infrastructure.  You’re […]

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15 Market Research Tools That Will Help You Uncover Incredible Insights

15 Market Research Tools That Will Help You Uncover Incredible Insights

In a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. Those insights don’t have to be hard-won, either. Thanks to new tools and data sources, businesses no longer have to […]

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B2B Marketing News: 28th CMO Survey, Growing B2B Creative Confidence, Google Core Update Completed, New Linked Platform

B2B Marketing News: 28th CMO Survey, Growing B2B Creative Confidence, Google Core Update Completed, New Linked Platform

The CMO Survey: The latest results. The 28th edition of The CMO Survey examines the issues top of mind for marketers including the latest focus for marketing activities, spending, jobs, and performance. Deloitte Majority of B2B leaders globally say “creative confidence” is growing: LinkedIn research from B2B Institute. 81% of senior B2B marketers believe B2B […]

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