Leveraging automated bidding strategies for maximum PPC performance

Leveraging automated bidding strategies for maximum PPC performance

Leveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate efficiently, such as time of day, past search history, location, ad budget, and more. Most advertisers are aware of the disadvantages of automated bidding, such as the loss of control […]

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