Introducing NPD Canada

Introducing NPD Canada

As my enterprise-level agency, NP Digital, has grown, we’ve been able to expand across the globe. We’ve opened agencies in Brazil, the UK, Australia, India, and now: Canada! That’s right: we have opened a full-service digital marketing agency in Canada.  And to kick things off with a bang, I’ll be heading to Canada to present […]

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Four Ways B2B Influencer Content Builds Better Marketing Reach & ROI

Four Ways B2B Influencer Content Builds Better Marketing Reach & ROI

Nearly every marketer is familiar with B2C influencer marketing, such as it is. Celebrities promoting iPhones, various alcohols and even “probiotic” yogurt. You like the celebrity, so you’re supposed to like the product. But does associating a brand or product with a popular individual really work for B2B marketing? …really? Well, in a sense, yes, […]

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