Daily ArchivesJune 17, 2022 - Host2.us

LinkedIn has finally added one of the most requested features. The Funny emoji started rolling out to LinkedIn users at some point in the last couple of hours. What it looks like. It is a blue laughing face. Here’s what the new reaction looks like: Why LinkedIn is adding it. Because LinkedIn users have been […]

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Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind across a digital landscape where safety precautions currently exist for video, but not audio. The technology uses episode-level transcription technology to help advertisers exclude topics that don’t align with their […]

When navigating the internet you may notice the URL changing as you click from site to site. Sometimes you have a simple URL like www.mysite.com. Or, you might see words added before the site like this, www.shop.mysite.com. The word “shop” in this case, is a subdomain and it’s used to differentiate the two websites from […]

Pinterest has launched a new ad format – Idea ads – and a new partnership tool allowing creators to tag brand partners in their content.  Idea ads. The new Idea ads follow a similar format to Idea pins, which were launched last year. Similarly, Idea ads are an immersive, multi-page format designed for advertisers “to showcase ideas […]

Google Ads has been changing the definition and functionality of audiences, releasing a series of updates and emails that have seemed both cryptic and confusing. Whether it’s due to data ownership, privacy, attribution, or new campaign types, Google Ads audiences have gotten a facelift. The term ‘audience’ has been promoted  Google recently announced some significant […]

B2B Marketers Seek Advanced Metrics to Prove Their Worth. CMOs are feeling pressure to prove their value to others in the C-suite, and that desire to show marketing’s impact on pipeline and revenue is a leading reason why B2B marketers are increasing their focus on – or need for – deeper metrics, according to a […]