Leveraging automated bidding strategies for maximum PPC performance

Leveraging automated bidding strategies for maximum PPC performance

Leveraging smart bidding allows advertisers to take advantage of real-time or auction bids. Generally, there is a wide range of information helping the algorithms operate efficiently, such as time of day, past search history, location, ad budget, and more. Most advertisers are aware of the disadvantages of automated bidding, such as the loss of control […]

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What to do if you’re negatively impacted by a major algorithm update

What to do if you’re negatively impacted by a major algorithm update

“Not all Google updates are equal,” said Glenn Gabe, SEO consultant at G-Squared Interactive, in his presentation at SMX Advanced. “Google pushes thousands of changes per year, but some are small and some are large.” Whenever a new Google algorithm update is announced, SEOs often spend a lot of money, time, and resources optimizing their sites. […]

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10+ Top Content & Search Marketing Insights from MnSearch Summit 2022

10+ Top Content & Search Marketing Insights from MnSearch Summit 2022

When MnSearch, Minnesota’s premier collection of search marketing luminaries, held its latest big annual summit in St. Paul, we knew TopRank Marketing had to be in the house. I attended Friday’s festivities at the RiverCentre along with our search marketing manager Ryan Leighty. It was my first time attending a marketing conference in almost three […]

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