Daily ArchivesSeptember 22, 2020 - Host2.us

New digital privacy laws, such as the GDPR in Europe and CCPA in California, are fundamentally transforming marketing and advertising. Oracle’s Dan Feuer, Director of CX Strategic ISV Partnerships, recently spoke with Sourcepoint CEO, Ben Barokas, about the data challenges marketers now face due to these regulations.  What have been the most significant compliance challenges […]

Imagine this… Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic… Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. If that’s your current […]

Some marketers try to discount their way to success. But sustainable marketing success doesn’t come from endless incentives – marketers succeed when they are able to help the customer accurately perceive the value in the products and services they sell. That is no easy task. Because there is a natural gap between marketers and customers, […]

How to be an active ally for equality in the search industry. Plus, networking resources for women in search. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Lessons Learned Running Dunkin Donuts written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Robert Rosenburg In this episode of the Duct Tape Marketing Podcast, I interview Robert Rosenburg an American businessman, professor, and author. He was the chief executive officer of Dunkin’ Donuts for thirty-five years from 1963 to 1998 […]

HubSpot launches Inbound with upgrades to Sales Hub Enterprise. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!