September 2, 2020

Facebook now lets you customize your Watch video feed with #Topics

Facebook’s video destination, Facebook Watch, is introducing a new feature called “Your Topics” that will allow you to tailor its feed to include more of the content you want to see. Currently, Facebook leverages its existing understanding of each viewer’s interests to personalize the Watch Feed. Topics, however, will allow users to more explicitly tell […]

August 2020: Experimentation Round Up

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Traditional media suffer as digital ad spend grows in 2020 forecast shows

Paid search and social are the big winners of shifting budgets. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Best Accounting Software

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. 82% of businesses fail because of poor cash flow management and subpar accounting practices. Yikes. It’s no secret that accounting is hard — and there’s a reason people spend their entire lives learning how […]

Google Ads to limit Search Terms reporting, citing privacy

The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

How a Simpler Website Can Improve User Experience

How a Simpler Website Can Improve User Experience written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Reynolds In this episode of the Duct Tape Marketing Podcast, I interview Michael Reynolds, President and CEO of Zephyr CMS. Michael has had several entreprenural journeys including a Principal at Elevation Financial and […]

Why reviews are so much more than social proof

Why reviews are so much more than social proof written by John Jantsch read more at Duct Tape Marketing Online reviews are a crucial part of marketing these days. The presence of lots of great reviews provides a layer of proof that you keep your promises. But often overlooked in the obsession for 5-star reviews […]

How to Set Up Microsoft Bing Shopping Campaigns for E-Commerce Businesses

Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), […]

6 Dynamic Tactics For Solving The Post-Pandemic Marketing Rubik’s Cube

What will successful B2B marketing look like in a post-pandemic world, and what can marketers do today to be ready? B2B marketers are facing daunting and unprecedented challenges — not unlike a Rubik’s Cube — during the global health crisis. Each impediment, however, also offers valuable lessons that can help us as we transition to […]