Combine Customer Interaction Data Across All Digital Channels in Oracle Infinity

Combine Customer Interaction Data Across All Digital Channels in Oracle Infinity

In 2019, We Are Social and Hootsuite found that there were about 4.4 billion people online in the world. Online activities, such as shopping, researching, and watching videos, result in millions of digital interactions or “footprints” captured over time that could be used to create an accurate 360-degree view of a customer. This 360-degree view […]

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Tinder’s interactive video event ‘Swipe Night’ will launch in international markets this month

Tinder’s interactive video event ‘Swipe Night’ will launch in international markets this month

Tinder’s “Swipe Night” is going global. The dating app announced today that its interactive video series will be available in Asia and other international markets starting on September 12, giving users another way to connect as they continue to stay at home because of the COVID-19 pandemic. As in the United States, where “Swipe Night” […]

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Facebook to warn third-party developers of vulnerable code

Facebook to warn third-party developers of vulnerable code

Facebook has announced a policy change that will see the company notify third-party developers if it finds a security vulnerability in their code. In a blog post announcing the change,Facebook said it “may occasionally find” critical bugs and vulnerabilities in third-party code and systems. “When that happens, our priority is to see these issues promptly […]

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2020

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2020

I remember when the B2B sales process was all about “relationship selling”. Every email was personal, every phone conversation relevant and marketing was focused on brand awareness. But we found that as the pace of business increased, 1:1 relationship selling (and especially account-based marketing) couldn’t scale efficiently without the right technologies and alignment between marketing […]

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Twitter and Facebook wrestle with Trump telling Americans to vote twice

Twitter and Facebook wrestle with Trump telling Americans to vote twice

President Trump’s recent suggestion that North Carolina voters should cast multiple ballots has run afoul of Twitter’s election integrity rules. In a series of tweets Thursday morning, the president elaborated on previous statements in which he encouraged Americans to vote twice to “check” vote-by-mail systems. Trump made the initial comments in a local television interview […]

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As it awaits its US fate, TikTok rolls out new marketing tools and Stitch to let users sample other videos

As it awaits its US fate, TikTok rolls out new marketing tools and Stitch to let users sample other videos

There’s a big question mark hanging over the future of TikTok right now, in the form of what exactly will happen to its U.S. business come September 20, when President Trump said he plans to shut down the Chinese-owned app over security concerns. But in the meantime, it seems to be business as usual for […]

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