Always On Influence: Short Term vs. Long Term for Success During a Crisis

Always On Influence: Short Term vs. Long Term for Success During a Crisis

The focus of Always On Influence for B2B brands is to establish and maintain relationships with business influencers through content co-creation, engagement and various types of activations that create and reinforce brand thought leadership. In fact, those strong relationships with industry experts create value for driving marketing performance across the entire customer lifecycle from awareness, […]

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This Week in Apps: Protests impact app stores, FTC fines app developer, kids’ app trends

This Week in Apps: Protests impact app stores, FTC fines app developer, kids’ app trends

Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all. The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. People are now spending three hours and 40 minutes […]

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Alexis Ohanian steps down from Reddit board, asks for his seat to go to a black board member

Alexis Ohanian steps down from Reddit board, asks for his seat to go to a black board member

Alexis Ohanian, the founder and former CEO of Reddit, stepped down from his position on the company’s board Friday as the U.S. roils with nationwide protests against police brutality after Minneapolis police killed George Floyd, an unarmed black man. Ohanian is calling on the company he founded to fill his position with a black board […]

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Join Eventbrite CEO Julia Hartz for a live Q&A: June 17 at 2pm EST/11am PDT/6 pm GMT

Join Eventbrite CEO Julia Hartz for a live Q&A: June 17 at 2pm EST/11am PDT/6 pm GMT

One of the earliest disruptions created by the novel coronavirus manifested in the form of event cancellations. Some of the world’s biggest tech conferences, like F8 and Google NEXT, got postponed and others turned to digital options to still connect. Even Disrupt is going digital this year. It is an unprecedented time for the events […]

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B2B Marketing News: C-Suite B2B Content Consumption Study, Twitter’s Scheduled Tweets, Instagram’s Double Stories, & YouTube’s New Chapters

B2B Marketing News: C-Suite B2B Content Consumption Study, Twitter’s Scheduled Tweets, Instagram’s Double Stories, & YouTube’s New Chapters

Twitter now lets you schedule tweets from its web app Marketers looking for alternatives to how they schedule tweets now have the option to do so directly within Twitter itself. Twitter’s rollout of what had been solely a test feature that began in November also includes the ability to save draft tweets, the firm has […]

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