Daily ArchivesJune 16, 2020 - Host2.us

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Ideally, the choice is clear: fill out the form and get the goods! […]

Applicant tracking software—better known as ATS software—is a tool dedicated to recruitment and hiring. ATS software is used by hiring managers and HR departments for internal hiring needs. But it’s also trusted by staffing and recruitment agencies that work as a third-party between businesses and applicants. Basic applicant tracking solutions have been around for decades. […]

The Entrepreneur’s Guide to Translating Accounting written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Spencer Sheinin In this episode of the Duct Tape Marketing Podcast, I interview Spencer Sheinin, the founder and CEO of Shift Financial Insights, providing ridiculously simple accounting and financial insights for businesses on the rise. Guided by […]

How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Companies must define who they are, what they stand for, what the company’s brand equity is and how it will leverage that in the current economy. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

When I first got into the world of SEO, you could literally optimize your site for any term and rank at the top of Google within a month or two. But of course, that was ages ago. Now with Google’s ever-evolving algorithm, it takes more time and effort to get results. But what happens if […]

Register now to access 40+ tactic-rich sessions covering the evolution of local search, the future of Google algorithm updates, and more. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Engagio takeover brings added CRM, automation features at a moment when account-based marketing is top of mind for B2B marketers. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

“Integrated marketing” is an ideal with clear appeal, but one that is often difficult to actualize in practice. Developing a truly integrated strategy — in which marketing functions in lockstep with sales, product, and other departments — is immensely challenging, especially within large and complex organizations. It’s not necessarily for a lack of trying, or […]