B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features

B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features

10 B2B Tech Categories Gaining Interest Because of COVID-19 Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since the global health crisis began. MarketingProfs Magnifying the Massive Growth of B2B Marketplaces 87 percent […]

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Facebook pulls ‘pseudoscience’ from its list of targeted ad categories

Facebook pulls ‘pseudoscience’ from its list of targeted ad categories

Even as Mark Zuckerberg touted the “hundreds of thousands of pieces of misinformation related to COVID-19” that the site had pulled in recent months, Facebook continued to offer targeted ads classified as “pseudoscience.” It was an odd choice from a social network so publicly declaring its own campaigns to remove junk science amid a global […]

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Should B2B Marketers Embrace Ephemeral Content?

Should B2B Marketers Embrace Ephemeral Content?

One great thing about being a young Gen X’er: There was no social media during my junior high and high school years.  Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever. So it’s no surprise that the youngest […]

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Markies Spotlight: Arpine Babloyan of Verndale

Markies Spotlight: Arpine Babloyan of Verndale

Meet the Markies is a series that shines a spotlight on the individuals behind Markie-winning teams. This week's Meet the Markies features Arpine Babloyan, Director of Acquisition Marketing for Verndale. Tell us about your current role: I am the Director of Acquisition Marketing for Verndale, responsible for demand generation and supporting our New Business Sales team. I […]

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