Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management

Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management

Why should B2B marketers give a DAM? When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it’s B2B influencers, social, search, content, video or always-on marketing. It’s also one of the top investments an organization can make for successfully leveraging a digital environment […]

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Get insights and take action on changing customer behaviorGet insights and take action on changing customer behaviorDirector of Product Management, Analytics, Insights and Measurement

Get insights and take action on changing customer behaviorGet insights and take action on changing customer behaviorDirector of Product Management, Analytics, Insights and Measurement

With free measurement tools from Google, you can get insights into how customer behavior has changed due to COVID-19 and then take action to update your marketing strategy. Read more to learn about how to get started, and for specific tips to help your business navigate the coming months. Understand the impact of your Google […]

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Best Marketing Automation Software

Best Marketing Automation Software

Marketing automation software helps businesses streamline marketing processes. By automating marketing tasks, it’s much easier to generate leads, build customer relationships, and drive conversions at scale. As your business grows, it’s impossible to manage every single lead and customer manually. But marketing automation software moves customers through your sales funnel with ease. Marketing automation software […]

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Daily Crunch: Facebook organizes a virtual graduation ceremony

Daily Crunch: Facebook organizes a virtual graduation ceremony

Graduation goes virtual, more details emerge about the U.K.’s contact tracing app and Shopify launches a mobile commerce app. Here’s your Daily Crunch for April 28, 2020. 1. Facebook will stream a virtual graduation ceremony featuring Oprah and Miley Cyrus Here’s some consolation for the Class of 2020: a virtual graduation ceremony, which kicks off […]

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Break Free B2B Series: Kelvin Gee on Winning with Enterprise ABM

Break Free B2B Series: Kelvin Gee on Winning with Enterprise ABM

Everyone in B2B is talking about account-based marketing. And almost everyone is practicing it in some form — around 93% of organizations, according to SiriusDecisions. “Not many are killing it though,” says Kelvin Gee. “That’s the problem. They start pilots … then they re-launch and learn from the mistakes. That’s just a natural maturation.” This […]

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