B2C Personalization Best Practices Part 1: Taking the First Step Toward One-to-One Marketing
Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” That’s code for “We’re not treating our customers like we know them.” In today’s world where personal curation of products is so high—Design your own tennis shoes! Watch […]
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