Modern Marketing Blog Influencer Series – Scoring Big: Understanding the Buyer’s Journey Is …

Modern Marketing Blog Influencer Series – Scoring Big: Understanding the Buyer’s Journey Is …

When it comes to lead scoring for account-based marketing (ABM), marketers have tended to take a binary approach: A prospect’s action adds points to a score. No action, no points. But I think we need to take an approach that is both broader and more nuanced. Broader because technology today allows us to cast a […]

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