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Jan 2020 Round-up: IKEA testing everything, Dell testing digital experiences, Starbucks has an innovation lab, and a list of major companies hiring for experimentation!

Jan 2020 Round-up: IKEA testing everything, Dell testing digital experiences, Starbucks has an innovation lab, and a list of major companies hiring for experimentation!

Welcome back for the first 2020 edition of the Widerfunnel Experimentation News Round-Up! I’ve compiled a list of top news/blog…Read blog postabout:Jan 2020 Round-up: IKEA testing everything, Dell testing digital experiences, Starbucks has an innovation lab, and a list of major companies hiring for experimentation! The post Jan 2020 Round-up: IKEA testing everything, Dell testing […]

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Unlocking the Power of Incentive: Three keys to mastering perceived value differential

Unlocking the Power of Incentive: Three keys to mastering perceived value differential

(This article was originally published in the MarketingExperiments email newsletter.) The use of incentives is one of the most effective ways to counter friction and anxiety, therefore it can have a significant impact on conversion. But if you are currently using an incentive and it’s not having a major impact, you’re probably not using the right […]

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5 Content Marketing Goals Every Brand Should Have

5 Content Marketing Goals Every Brand Should Have

This is a reposted article. View the original post at: https://smartercx.com/5-content-marketing-goals-every-brand-should-have/ According to Content Marketing Institute’s (CMI) 2018 Benchmarks, Budgets, and Trends—North America report, 31% of respondents rated their organization as doing a fair or poor job of aligning metrics with content goals. In fact, CMI also found that only 37% of B2B marketers and 40% of B2C […]

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44% of TikTok’s all-time downloads were in 2019, but app hasn’t figured out monetization

44% of TikTok’s all-time downloads were in 2019, but app hasn’t figured out monetization

Despite the U.S. government’s concerns over TikTok, which most recently led to the U.S. Navy banning service members’ use of the app, TikTok had a stellar 2019 in terms of both downloads and revenue. According to new data from Sensor Tower, 44% of TikTok’s total 1.65 billion downloads to date, or 738+ million installs, took […]

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