India likely to force Facebook, WhatsApp to identify the originator of messages

India likely to force Facebook, WhatsApp to identify the originator of messages

New Delhi is inching closer to recommending regulations that would require social media companies and instant messaging app providers operating in the nation to help law enforcement agencies identify users who have posted content — or sent messages — it deems questionable, two people familiar with the matter told TechCrunch. India will submit the suggested […]

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Break Free B2B Series: Emily Thompson on the Power of Content Marketing in Health Care

Break Free B2B Series: Emily Thompson on the Power of Content Marketing in Health Care

Trust is the linchpin of modern marketing. It plays a crucial role in every vertical, industry, or niche. But nowhere is trust a more essential crux than in health care, where the personal stakes are immense. “We’re in an industry where, you know, it’s serious,” says Emily Thompson in her interview for Break Free B2B. […]

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B2C Personalization Best Practices Part 1: Taking the First Step Toward One-to-One Marketing

B2C Personalization Best Practices Part 1: Taking the First Step Toward One-to-One Marketing

Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” That’s code for “We’re not treating our customers like we know them.”  In today’s world where personal curation of products is so high—Design your own tennis shoes! Watch […]

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