Facebook will pay $550 million to settle class action lawsuit over privacy violations

Facebook will pay $550 million to settle class action lawsuit over privacy violations

Facebook will pay over half a billion dollars to settle a class action lawsuit that alleged systematic violation of an Illinois consumer privacy law. The settlement amount is large indeed, but a small fraction of the $35 billion maximum the company could have faced. Class members — basically Illinois Facebook users from mid-2011 to mid-2015 […]

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How to Form an Effective Hypothesis for Optimized Testing

How to Form an Effective Hypothesis for Optimized Testing

A strong hypothesis is the cornerstone to any meaningful and effective test. Every hypothesis that is proven or rejected provides your business with valuable insights behind visitor behavior and continues to drive your optimization plan while supporting company goals and objectives. Remind me, what exactly is a hypothesis? Before we dive into the components and best […]

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