B2C Personalization Best Practices Part 1: Taking the First Step Toward One-to-One Marketing

B2C Personalization Best Practices Part 1: Taking the First Step Toward One-to-One Marketing

Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” That’s code for “We’re not treating our customers like we know them.”  In today’s world where personal curation of products is so high—Design your own tennis shoes! Watch […]

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Conversations on Kansas Public Radio – The Self-Reliant Entrepreneur

Conversations on Kansas Public Radio – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch appears on Conversations with host Dan Skinner on Kansas Public Radio to discuss his lastest book, The Self-Reliant Entrepreneur. Jantsch is a marketing expert who founded his own firm three decades ago. While he’s […]

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