Monthly ArchivesJanuary, 2020 - Host2.us - Page 12

New decade, who dis? We’ve officially turned the calendar to 201… er, 2020! First the first time in 10 years, we’ll all be writing a different numeral as that third digit. That’s a new habit that’ll take some getting used to.  As B2B marketers, perhaps we can take advantage of this opportunity to form a […]

When it comes to lead scoring for account-based marketing (ABM), marketers have tended to take a binary approach: A prospect’s action adds points to a score. No action, no points. But I think we need to take an approach that is both broader and more nuanced. Broader because technology today allows us to cast a […]

Weekend Favs January 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The […]

TikTok has spawned countless memes formats from its creative effects, challenging Instagram for the filtered video crown. Now nearly five years after launching Boomerang, Instagram’s back-and-forth video loop maker is finally getting a big update to its own editing options. Users around the globe can now add SlowMo, “Echo” blurring, and “Duo” rapid rewind special […]

Will the problem of fake listings and reviews destroy trust in major platforms? Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

(This article was originally published in the MarketingExperiments email newsletter.) “If you have something unique — even a single dimension of exclusivity — that’s meaningful and significant to the customer, you help them conclude they can’t get this anywhere else.” — Flint McGlaughlin, Managing Director, MECLABS Institute If you are experienced in business, you have heard […]

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Video, machine learning, and shoppable posts are among the top trends to look out for in 2020. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Here are three ways brands can identify and market to the right customers while also reducing churn. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!