Forrester Report: Getting Customer Data Management Right

Forrester Report: Getting Customer Data Management Right

As the volume and sophistication of customer data continues to expand, marketers now face the challenge of transforming it into useful information that can: Give you a better understanding of your customers and the business challenges they face Optimize your marketing efforts Deliver hyperpersonalized experiences that drive engagement, loyalty, and build trust in your brand […]

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Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

Marketing leaders are at the forefront of a seismic transformation that continues to play out as we enter a new decade.  Organizational dynamics are realigning. Power balances are shifting. Trust – both internal and external – is emerging as the most essential crux in business success. For people like Adi Bachar-Reske, it’s an exhilarating time […]

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Using Design Analytics to Identify and Solve Actual Problems

Using Design Analytics to Identify and Solve Actual Problems

Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all. Marketers are defining their strategies, selecting key performance indicators, and determining the customer experiences they need to drive those KPIs. Then they’re working with their […]

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