Incoherence: The greatest failure in most testing programs and how to avoid it

Incoherence: The greatest failure in most testing programs and how to avoid it

Mind reading is not part of a marketer’s job description, but mind mapping should be. Why? Because building a mental roadmap of the thinking process during the buyer’s journey is crucial to achieving maximum conversion, and this can only be accomplished through a rigorous testing program. There are no shortcuts. The articulation of this roadmap must be simple […]

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