Embracing Interactive Content: 19 Statistics Every B2B Marketer Needs to Know

Embracing Interactive Content: 19 Statistics Every B2B Marketer Needs to Know

Modern B2B content marketing evolved out of the opportunity to provide buyers with the information they seek at every stage of their customer journey. But in an increasingly crowded content landscape and as consumer preferences and technology evolve, it’s no longer enough to just inform buyers. Today and beyond, to connect on an intellectual and […]

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Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals for the year ahead probably includes a bit of everything: boosting organic traffic, refining paid ads, generating more leads, optimizing content for conversions, and maybe sacrificing a goat or two to the SEO gods. (#HailGoogle) It’s […]

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