Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website […]

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Cybersecurity for marketers: Teamwork is key to protect data

Cybersecurity for marketers: Teamwork is key to protect data

Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions. The post Cybersecurity for marketers: Teamwork is key to protect data appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free […]

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The Best Landing Page Examples You Gotta Save for Your Swipe File

The Best Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.) Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the […]

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Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the Gmail app includes a tab that’s tailor-made to showcase your most compelling B2C offers—and this gives your top content a chance to shine like never before. Marketers have long known that email delivers […]

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