4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

The technology is becoming increasingly important to providing digital marketing’s most complete vision. The post 4 vendors land as leaders in Forrester’s Real-Time Interaction Management report appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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Privacy complaints received by tech giants’ favorite EU watchdog up more than 2x since GDPR

Privacy complaints received by tech giants’ favorite EU watchdog up more than 2x since GDPR

A report by the lead data watchdog for a large number of tech giants operating in Europe shows a significant increase in privacy complaints and data breach notifications since the region’s updated privacy framework came into force last May. The Irish Data Protection Commission (DPC)’s annual report, published today, covers the period May 25, aka […]

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Sales & Marketing Alignment: Shahid Javed Shares How to Go from Hate to Love in 60 Days

Sales & Marketing Alignment: Shahid Javed Shares How to Go from Hate to Love in 60 Days

It’s a tale as old as time. The marketing team is hyper-focused on awareness campaigns, events, and driving more leads to fill the funnel. Meanwhile, the sales team is hyper-focused on meeting sales and revenue goals, and nurturing relationships to empty the funnel. These two teams occupy two very different functional areas within a company. […]

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