UPDATE: Snopes quits and AP in talks over Facebook’s fact-checking partnership

UPDATE: Snopes quits and AP in talks over Facebook’s fact-checking partnership

Snopes, which recently rebuffed reports that its relationship with Facebook was strained, has stopped working for the program and the Associated Press is in negotiations over its role. Snopes joined Facebook’s group of third-party fact checkers in 2016, at first volunteering its services and the next year accepting a lump $100,000 payment for their work. […]

Read More »
Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies

Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free […]

Read More »
Incoherence: The greatest failure in most testing programs and how to avoid it

Incoherence: The greatest failure in most testing programs and how to avoid it

Mind reading is not part of a marketer’s job description, but mind mapping should be. Why? Because building a mental roadmap of the thinking process during the buyer’s journey is crucial to achieving maximum conversion, and this can only be accomplished through a rigorous testing program. There are no shortcuts. The articulation of this roadmap must be simple […]

Read More »