Monthly ArchivesJune, 2017 - Host2.us - Page 6

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pinterest Lens, SEO budgets & reviews user behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic to your homepage… There is a better way. Conversion happens on landing pages. And your homepage is not one of them. Why? Your homepage is a hub. It’s a jump off point to the rest […]

Trust has always been important from a marketing perspective. But in my opinion, it’s never been more important than it is today. That’s because so many consumers have an underlying cynicism about brands and companies. And why wouldn’t they be skeptical? Marketing communications account for 70% of today’s spam complaints. Just think of all the scam […]

This is Dale (okay, it’s actually Corey, our Director of Campaign Strategy), but we’ll call him Dale for the sake of this post). Dale is the Manager of Paid Media at a local digital marketing agency. Look at Dale’s face and tell me you don’t see yourself . Dale is an AdWords wizard, so much […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job schema, Google mobile first & the SEO movie appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and […]

Let's cut right to the chase here, kids. The answer to the question posed in the title is "largely yes" according to Alicia Hatch, CMO of Deloitte Digital. She cites the 2016 Gartner Spend Survey which found that CMOs had one of the highest technology spends of any C-suite member and is on track to overtake CIOs in 2017. To further support her belief […]

 Instagram Stories is widening its lead over Snapchat and rolling out new features to keep everyone shooting video. Instagram Stories now has 250 million daily active users. That compares to Snapchat’s total 166 million daily actives for its entire app and Instagram’s total 700 million monthly users. Read More Build your free WordPress website with […]

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago.  The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, […]

This is a guest contribution from Shane Barker. If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can […]