Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?

Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?

Let's cut right to the chase here, kids. The answer to the question posed in the title is "largely yes" according to Alicia Hatch, CMO of Deloitte Digital. She cites the 2016 Gartner Spend Survey which found that CMOs had one of the highest technology spends of any C-suite member and is on track to overtake CIOs in 2017. To further support her belief […]

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Instagram Stories hits 250M daily users, adds Live video replays

Instagram Stories hits 250M daily users, adds Live video replays

 Instagram Stories is widening its lead over Snapchat and rolling out new features to keep everyone shooting video. Instagram Stories now has 250 million daily active users. That compares to Snapchat’s total 166 million daily actives for its entire app and Instagram’s total 700 million monthly users. Read More Build your free WordPress website with […]

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Meeker’s Report on the state of advertising and ad trends to watch out for

Meeker’s Report on the state of advertising and ad trends to watch out for

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago.  The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, […]

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Tales of the Modern Customer Experience from Top Marketing Experts

Tales of the Modern Customer Experience from Top Marketing Experts

In today’s modern landscape, humans have become fixated on experiences. Everything from foregoing homeownership for traveling around the world, to their experience in a restaurant are all shared online for the world to see. The experience that a consumer has (before and after purchase) can be the difference from a long-time customer, or online adversary.  […]

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