Pinterest raises $150M at a $12.3B valuation as it makes a full press into visual search

Pinterest raises $150M at a $12.3B valuation as it makes a full press into visual search

 Pinterest said today that the company has raised $150 million in additional capital at a valuation of $12.3 billion as it makes a further full-court press on its visual recognition and search pitch to investors and advertisers — and perhaps one day Wall Street. Pinterest last raised $367 million in additional financing at an $11 […]

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How to Retarget the Middle of the Funnel in an Increasingly Form-less World

How to Retarget the Middle of the Funnel in an Increasingly Form-less World

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things were so… refreshingly easy. Since then, it’s becoming anything but. A few zoo animals made SEO exponentially more difficult. Then the number of competition and platforms exploded. Just when you […]

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Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the …

Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the …

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of […]

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Snap acquires Placed to prove geofilters drive store visits

Snap acquires Placed to prove geofilters drive store visits

 If Snapchat’s growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed. Placed will help Snap scale its measurement systems so advertisers can chart how online Snapchat ads […]

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