Is your information architecture costing your e-commerce web shop millions in lost sales?

Is your information architecture costing your e-commerce web shop millions in lost sales?

Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

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The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use It)

The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use It)

Marketers continue to embrace personalization and all its benefits. But in this day and age, greeting customers by their first name in an email is no longer enough. And lumping them all together based on demographics won’t cut it either. Typically, marketing segmentation looks squarely at a user’s buying behaviors in trying to predict their […]

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