SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence

SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

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The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy

The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing Strategy

It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge on data from a variety of sources, and can test, manipulate and model it to confirm or disprove theories, allowing a far greater understanding of what makes people (and the decisions they make) tick. Except […]

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Grow Customer Lifetime Value with People-Based Search Marketing

Grow Customer Lifetime Value with People-Based Search Marketing

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire… Please visit Search Engine Land for the full article. Build your […]

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