Daily ArchivesJune 1, 2017 - Host2.us

 There is no such thing as too many rainbows. For LGBTQ Pride Month, Instagram is rolling out a special set of pride-flavored features, including a sticker set (Instagram has stickers now, you’ve probably noticed) and a rainbow brush. Did I mention you can never have too many rainbows? Read More Build your free WordPress website […]

How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Hall Podcast Transcript Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more. My guest for this week’s episode of […]

 Twitter might consider adding premium subscription features to TweetDeck, but likely won’t charge all users because the reduced access wouldn’t jibe with what Twitter wants to be, according to COO Anthony Noto. Today at Code Conference, Noto explained the four characteristics that make Twitter special, and how those guide its product evolution. Read More Build your […]

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing As a small business, lead conversion can mean a lot of things to different people. Most likely you can think of a handful of things yourself. Someone signed up for your newsletter, clicked on a call-to-action, opened an […]

This is a guest contribution from Megan Totka. Building a profitable e-mail list requires more than just adding a newsletter signup form to your website. Attracting and retaining an email list that ultimately turns into customers means finding creative ways to get in front of them and continually providing value. The good news is that […]

A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams to fully understand and drive customer engagement. It combines person-based digital analytics with scalable, engagement messaging. Along with the CEA announcement, we released a […]

We’ve been saying it for years — writers run the web. The internet depends on a wealth of content that’s worth reading, watching, and listening to. And writers are the ones who put those words together. Who create and shape ideas, who teach us, who move us to action … while making all of it […]

Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with little thought as to how acquisition strategies can impact email deliverability. A particularly popular method for retail marketers is “point of sale” or “in-store” address collection at the point of […]

As a member of TopRank Marketing’s (epic) content team, it’s certainly no surprise that I spend much of my day developing and executing content strategies for the wide array of client programs I work on. And as I settle in for a content extravaganza each day, my work is guided by an important agency principle: […]