Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the …

Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the …

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of […]

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Snap acquires Placed to prove geofilters drive store visits

Snap acquires Placed to prove geofilters drive store visits

 If Snapchat’s growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed. Placed will help Snap scale its measurement systems so advertisers can chart how online Snapchat ads […]

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Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition

Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition

MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the… Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting […]

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How to Build a 25,590 Instagram Following Using This Daily Routine

How to Build a 25,590 Instagram Following Using This Daily Routine

Instagram recently announced it reached 700 million users! Of those users, 100 million signed up in the last four months, marking the platform’s fastest-ever growth rate. If you’re wondering how it stacks up against other major networks, see for yourself: It’s currently the third most popular social networking site and has a commanding lead over Twitter. Here’s […]

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Make Transformation Mean Something For Them

Make Transformation Mean Something For Them

They’re not buying it. They hear the words the executives say about digital transformation but, unconsciously, they aren’t buying it. They read the periodic communiques from the management team about the various transformation initiatives that have been launched but the messaging doesn’t really stick. They may even take the time to read industry material that describes the urgency for companies to transform the way they operate and go […]

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Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International

Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International

It’s no secret that social media has become an important and necessary digital marketing tactic, giving brands the opportunity to create meaningful connections with their desired audience. But as most brands have found, the secret to social success isn’t achieved with a simple click of the heels. Most often, the road to success is long […]

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196: Blogger Spotlight – Nikki Parkinson from Styling You, Shares How She Built a Business Around Her Blog

196: Blogger Spotlight – Nikki Parkinson from Styling You, Shares How She Built a Business Around Her Blog

Blogger Nikki Parkinson Shares How She Built a Business Around Her Blog In today’s episode, I have recorded an interview with one of Australia’s better known bloggers – Nikki Parkinson from the style and fashion blog – Styling You. I first met Nikki at one of our first ever ProBlogger events. While a newish blogger […]

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