What is Kissmetrics Campaigns?

What is Kissmetrics Campaigns?

A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams to fully understand and drive customer engagement. It combines person-based digital analytics with scalable, engagement messaging. Along with the CEA announcement, we released a […]

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Closing the Gaps in Point of Sale Address Collection

Closing the Gaps in Point of Sale Address Collection

Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with little thought as to how acquisition strategies can impact email deliverability. A particularly popular method for retail marketers is “point of sale” or “in-store” address collection at the point of […]

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