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Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media  Your social media strategy is all over the place You or your team don’t have much […]

Instagram is today rolling out a few changes to its TikTok competitor, Reels, after early reviews of the feature criticized its design and reports indicated it was failing to gain traction. The company says it’s responding to user feedback on a few fronts, by giving Reels users the ability to create longer videos, extend the […]

With the most uncertain election in modern American history fast approaching, social networks are doing a final big push to get their users registered to vote. The efforts align with National Voter Registration Day, which punctuates ongoing efforts from companies like Twitter, Facebook and Snapchat to get people to the polls, whether IRL or through […]

Facebook this morning launched a new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger. The app, Facebook Business Suite, combines access to the business’s key updates and priorities, and offers a way to draft and schedule feed posts for both […]

Facebook’s video destination, Facebook Watch, is introducing a new feature called “Your Topics” that will allow you to tailor its feed to include more of the content you want to see. Currently, Facebook leverages its existing understanding of each viewer’s interests to personalize the Watch Feed. Topics, however, will allow users to more explicitly tell […]

Algorithmic recommendation systems on social media sites like YouTube, Facebook and Twitter have shouldered much of the blame for the spread of misinformation, propaganda, hate speech, conspiracy theories and other harmful content. Facebook, in particular, has come under fire in recent days for allowing QAnon conspiracy groups to thrive on its platform and for helping […]

Instagram is working to expand its recently launched “Guides” feature which initially debuted with a specific focus on wellness content. The feature, which launched in May, has allowed select organizations and experts to share resources related to managing your mental health — including things like handling anxiety or grief amid the COVID-19 pandemic, for example. […]

By now you’ve probably heard that under pressure from the current administration, TikTok owner ByteDance is putting the viral video service up for sale, and surprisingly a couple of big name enterprise companies are interested. These organizations are better known for the kind of tech that would bore the average TikTok user to tears. Yet, […]

TikTok, the Chinese video sharing app that’s found itself at the center of a geopolitical power struggle which threatens to put hard limits on its global growth this year, said today it will build its first data center in Europe. The announcement of a TikTok data center in the EU also follows a landmark ruling […]

Sean Clayton Contributor A 15-year digital media veteran, Sean Clayton connects brands with the data-driven intelligence solutions they need to drive growth. With more than 90 major advertisers and counting announcing plans to dump Facebook, a significant question lingers: Where will brands go next for their digital marketing needs? The case for the breakup is […]