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Social Media - Host2.us - Page 26

After reporting Q2 earnings that showed a marked dip in ad revenue, Twitter has said its exploring alternatives — dangling the possibility of a subscription option. Earlier today the social media giant reported ad revenues of $562M, down almost a quarter (23%) on a year ago — saying that the pandemic and “civil unrest” leading […]

Imagine a potential customer is sitting in their car, waiting to pick up their kids from school. They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Between checking out their best friend’s pictures from a tropical vacation and trying […]

Social media is a wasteland of productivity. Marketers use social media to grow their businesses. Most, however, are wasting their time. I’m not saying social media is a bad marketing channel. In fact, I use platforms such as Facebook to drive tons of quality traffic to my websites. Clearly, I’m not the only one. 92% […]

In its first few weeks of release, the latest game from QuizUp founder Thor Fridriksson took the top spot in the Games Section of Apple’s App Store and was the top app (for a brief time) in the App Store at large. Since its launch on June 17, Trivia Royale has been downloaded more than […]

On Monday, U.S. Secretary of State Mike Pompeo said that the U.S. is “looking at” banning Chinese social media apps, including the Chinese-owned company TikTok, comparing it to other Chinese companies like Huawei and ZTE that have been deemed national security threats by the current administration. “With respect to Chinese apps on people’s cell phones, […]

Polls offer a unique two-for-one value for B2B marketers, providing quality feedback on what customers want while also offering brands a powerful interactive social media content marketing element. As we first reported in our B2B marketing news, our client LinkedIn recently launched the return of its highly-anticipated poll feature, offering marketers a new platform besides […]

Does your company advertise? If so, I have bad news: Your audience doesn’t trust your ads. I don’t mean to call you out specifically, dear anonymous reader. But statistically speaking, it is a likely reality. A wide-reaching survey earlier this year “found advertising to be the least likely source people would use to garner information […]

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for those whose voices have been marginalized. On the other hand, it can be a 24-7 outrage machine where I can ruin my blood […]

Mobile social networking app for women, Peanut, is expanding into video chat to help better support its users amid the coronavirus outbreak. The company, which began its life with a focus on motherhood, has evolved over the years to reach women looking to discuss a range of topics — including pregnancy, marriage, parenthood, and even […]

Over the past few years, Snapchat has been building up an increasingly complex weave of partnerships. They have their advertising partners that power the vast majority of their monetization efforts. They have app developers on Snap Kit that they are also selling new features like CameraKit and Minis too. They’re bringing game developers on board […]