Tech giants must open up about the coronavirus ‘infodemic’, say EU lawmakers

Tech giants must open up about the coronavirus ‘infodemic’, say EU lawmakers

Platforms still aren’t doing enough to tackle disinformation related to the coronavirus crisis, the European Commission said today. In a Communication it is pressing tech platforms to produce monthly reports about their efforts in this area, asking for more detailed data on actions being taken to promote authoritative content; improve users’ awareness; and limit coronavirus […]

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How Social Should the CMO Be? 3 Guidelines for Success

How Social Should the CMO Be? 3 Guidelines for Success

Senior executive social media participation is often associated with better leadership, brand transparency and helps build better connections with customers, employees, and investors. For most companies, the CMO is one of the most visible executives and as a public facing marketing role, there is an expectation that the chief marketing officer will be active on […]

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Twitter Q1: sales up 3% to $808M as it swings to a loss on COVID-19, mDAUS hit record 166M

Twitter Q1: sales up 3% to $808M as it swings to a loss on COVID-19, mDAUS hit record 166M

Despite traffic for many online properties being at an all-time high, advertising has fallen off a cliff because of the downturn in consumer activity outside the home and the wider economic pressures resulting from the COVID-19 pandemic. And today, Twitter reported quarterly earnings that bore this trend out. The ad-based social networking and media company said that […]

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Should B2B Marketers Embrace Ephemeral Content?

Should B2B Marketers Embrace Ephemeral Content?

One great thing about being a young Gen X’er: There was no social media during my junior high and high school years.  Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever. So it’s no surprise that the youngest […]

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