Monthly ArchivesMay, 2021 - Host2.us - Page 5

Stand-up comedians need to make a connection with their audience. It starts with getting attention, then stoking interest, developing a rapport, and ultimately provoking a reaction.  To do it right, you need empathy, knowledge of your audience, creativity…oh, and a spark that makes you unique. B2B marketers: Does any of the above sound familiar? I’ve […]

The customer experience (CX) professional’s imperative What’s a CX professional supposed to do? Focus on the customer. Create delightful experiences for them. Personalize those experiences. Send relevant and helpful messages––and send them at the right time. But don’t send too many. Automate it all. And do it now. These things help us get the customer […]

Florida governor Ron DeSantis has signed into law a restriction on social media companies’ ability to ban candidates for state offices and news outlets, and in doing so offered a direct challenge to those companies’ perceived free speech rights. The law is almost certain to be challenged in court as both unconstitutional and in direct […]

Salespeople are the greatest engine one needs to take their business to the next level. They’re optimistic, resilient, driven, and thrive when given challenges. Without them, businesses would go broke, and all those amazing people who design, build, manage, and services just wouldn’t have jobs. It is easy to see why companies are always looking […]

Buying a domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website. But, it can also be overwhelming. Not only do you have to find an available domain name, but you have to choose between dozens of top-level domains (TLDs) such as: .com .co .org .io […]

One of the most compelling scenarios for B2B marketers to build content and community is through a combination user generated content (UGC) and strategic content collaborations. To do this, many B2B brands will initiate ongoing social media content and engagement programs to stimulate dialog with customers, community and influencers to build essential relationships. With B2B […]

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OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). You sit back and wait for the leads to flow in—but […]

The sales landscape is naturally competitive. So it’s no surprise it attracts people with personalities to match. Sales reps love a good challenge, which is why they thrive when given clearly defined sales quotas and metrics. In return, you can expect better results, more sales, and higher profits. However, setting a sales quota does have […]

You can’t have a company without sales. It’s why businesses with top sales talent thrive. But what can you do to motivate your new sales reps, the very people who bring you business, customers, and profit? Having an effective and competitive compensation plan is key for retaining top sales talent. Your employees feel valued, making […]