How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management. Additionally, offloading data management to DaaS companies means more internal capacity for business […]

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For Trump and Facebook, judgment day is around the corner

For Trump and Facebook, judgment day is around the corner

Facebook unceremoniously confiscated Trump’s biggest social media megaphone months ago, but the former president might be poised to snatch it back. Facebook’s Oversight Board, an external Supreme Court-like policy decision making group, will either restore Trump’s Facebook privileges or banish him forever on Wednesday. Whatever happens, it’s a huge moment for Facebook’s nascent experiment in […]

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Accelerating Lead Capture: Four psychological keys that transform conversion rates

Accelerating Lead Capture: Four psychological keys that transform conversion rates

In this FAST CLASS video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches Four ways to improve the conversion power of your message (MECLABS is the parent organization of MarketingExperiments). He uses a lead generation landing page experiment that resulted in a 326% increase in conversion as a real-world example. Related Resources Research-based Lead […]

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