How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Rey Skywalker. Bilbo Baggins. Harry Potter. What do these cult-classic heroes all have in common? Kick-ass origin stories.  The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be.  Enter Daniel Parscal, marketing specialist and PPC extraordinaire. As the digital […]

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Paired pulls in $3.6M to encourage more couples to get cosy with app-based relationship care

Paired pulls in $3.6M to encourage more couples to get cosy with app-based relationship care

Can an app improve your romantic relationships? The founders behind Paired, a “relationship care” app for couples, believe it can. And since launching in October, with $1 million to kick things off, they’ve convinced 5,000+ coupled-up others to try their custom blend of partner quizzes, “relationship satisfaction” tracking, and audio tips from experts — to […]

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News from Google I/O for technical SEO practitioners and site developers

News from Google I/O for technical SEO practitioners and site developers

For technical SEO practitioners and site developers alike, we can glean a lot from the announcements the Chrome team made about the availability of technologies and extensions to their current products in the “What’s new for The Web Platform” keynote. Please visit Search Engine Land for the full article. Build your free WordPress website with […]

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From Finesse To Zest: 25 Powerful Qualities That Elevate Your B2B Marketing

From Finesse To Zest: 25 Powerful Qualities That Elevate Your B2B Marketing

Which qualities encompass the best that B2B marketing has to offer? Are there overlapping elements that bring success to both our professional and personal lives? How can you bring more of these qualities into your own marketing efforts? From a seemingly endless compilation of possible traits held by successful marketers, some naturally work their way […]

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3 ways retailers can build customer loyalty through a frictionless and flexible approach

3 ways retailers can build customer loyalty through a frictionless and flexible approach

Consumers’ choices and expectations are changing due to shifts in their shopping behaviors. Since the COVID-19 outbreak, a McKinsey report found that three out of four consumers changed stores and brands. They spent less money on discretionary items like clothing and more on “essentials” like home furnishings. The same report also noted that half of […]

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