A new tip line invites anyone to name and shame companies for dark pattern designs

A new tip line invites anyone to name and shame companies for dark pattern designs

You may not be familiar with the term “dark patterns” but the manipulative design phenomenon is ubiquitous in the apps and services we use every day. Dark patterns nudge consumers to make choices that enrich companies, usually at their own expense. That can look like misleading wording that leads someone to sign their personal data […]

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Attention cross-channel marketers: Oracle Maxymiser launches visual editor for Android

Attention cross-channel marketers: Oracle Maxymiser launches visual editor for Android

The mobile share of global online traffic continues to outgrow that of desktop devices. Many countries across the world are already considered “mobile first,” with our pocket computers being much more accessible than tablets and desktops. With a growing number of customers interacting with businesses through handheld devices, it’s paramount to optimize your mobile app […]

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Unbounce Acquires Snazzy AI: Never Write Copy from a Blank Page Again

Unbounce Acquires Snazzy AI: Never Write Copy from a Blank Page Again

Over the past year, lots of small businesses have struggled to carve out space for themselves in an increasingly competitive digital landscape. Even those that weren’t directly impacted by the pandemic are often quick to admit: It’s never been harder to attract and convert visitors online. The reality, though, is the global health crisis only […]

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Steady As She Goes: Why Consistency Builds Better Long-Term B2B Marketing

Steady As She Goes: Why Consistency Builds Better Long-Term B2B Marketing

How can B2B marketers build better and more sustainable long-term marketing efforts? 88 percent of global marketers said that achieving brand consistency was crucial, in dentsu international’s recent whitepaper survey, “2021: The year of Brand Consistency, Efficiency and Agility.” Consistency is an element that’s sometimes overlooked in B2B marketing, however, so we wanted to explore […]

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