As it awaits its US fate, TikTok rolls out new marketing tools and Stitch to let users sample other videos

As it awaits its US fate, TikTok rolls out new marketing tools and Stitch to let users sample other videos

There’s a big question mark hanging over the future of TikTok right now, in the form of what exactly will happen to its U.S. business come September 20, when President Trump said he plans to shut down the Chinese-owned app over security concerns. But in the meantime, it seems to be business as usual for […]

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Your Guide to Effective Storytelling in B2B Content Marketing

Your Guide to Effective Storytelling in B2B Content Marketing

Joseph Gordon-Levitt is a guy who understands content. He was the featured keynote speaker at Content Marketing World three years ago, and his company HitRecord empowers creators to collaborate and produce awesome stuff together. Joseph Gordon-Levitt also understands storytelling. He is an actor, director, producer, and writer who has appeared in numerous beloved movies and […]

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Measure conversions while respecting user consent choicesMeasure conversions while respecting user consent choicesProduct Manager, Google Tag Manager

Measure conversions while respecting user consent choicesMeasure conversions while respecting user consent choicesProduct Manager, Google Tag Manager

With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection authorities in Europe may now require many businesses to obtain consent from users on their digital properties for activities related to advertising and/or analytics—impacting advertisers’ […]

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Facebook now lets you customize your Watch video feed with #Topics

Facebook now lets you customize your Watch video feed with #Topics

Facebook’s video destination, Facebook Watch, is introducing a new feature called “Your Topics” that will allow you to tailor its feed to include more of the content you want to see. Currently, Facebook leverages its existing understanding of each viewer’s interests to personalize the Watch Feed. Topics, however, will allow users to more explicitly tell […]

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