Monthly ArchivesSeptember, 2020 - Host2.us - Page 16

It’s in how they think compared to other roles in the marketing team that makes them incredibly valuable Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

COVID-19 drives more business to B2B marketplaces Global marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent of purchasing managers are spending […]

Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

In 2019, We Are Social and Hootsuite found that there were about 4.4 billion people online in the world. Online activities, such as shopping, researching, and watching videos, result in millions of digital interactions or “footprints” captured over time that could be used to create an accurate 360-degree view of a customer. This 360-degree view […]

Tinder’s “Swipe Night” is going global. The dating app announced today that its interactive video series will be available in Asia and other international markets starting on September 12, giving users another way to connect as they continue to stay at home because of the COVID-19 pandemic. As in the United States, where “Swipe Night” […]

Facebook has announced a policy change that will see the company notify third-party developers if it finds a security vulnerability in their code. In a blog post announcing the change,Facebook said it “may occasionally find” critical bugs and vulnerabilities in third-party code and systems. “When that happens, our priority is to see these issues promptly […]

As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

I remember when the B2B sales process was all about “relationship selling”. Every email was personal, every phone conversation relevant and marketing was focused on brand awareness. But we found that as the pace of business increased, 1:1 relationship selling (and especially account-based marketing) couldn’t scale efficiently without the right technologies and alignment between marketing […]

President Trump’s recent suggestion that North Carolina voters should cast multiple ballots has run afoul of Twitter’s election integrity rules. In a series of tweets Thursday morning, the president elaborated on previous statements in which he encouraged Americans to vote twice to “check” vote-by-mail systems. Trump made the initial comments in a local television interview […]