Daily ArchivesSeptember 29, 2020 - Host2.us

Marketing metrics are more than just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions. In this series of posts, we’ll look at a variety of marketing metrics, discuss how to measure and use each one, and how to […]

Today's post seeks to inspire digital marketers and other customer experience (CX) professionals. Lenn Millbower, a professional speaker with 25 years of experience inside Disney, shares some of his firsthand perspective here. Walt Disney is remembered for his many successes—for Mickey Mouse, for Donald Duck, for Disneyland. But he also saw his share of hard failures  including a […]

To fill its empty CMO position, Facebook just promoted to the C-suite a longtime Facebook executive focused on product growth. Former VP of product growth and analytics Alex Schultz, who has been with the company since 2007, announced the move Tuesday in a Facebook post. Schultz will fill the position left open by Antonio Lucio, […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate.  But not all […]

Customers prefer engaging, relevant content and experiences when they interact with brands. Marketers desire the ability to deliver personalized experiences, but might still struggle to get a complete understanding of their customers and to activate experiences in real-time.  According to Accenture’s Pulse Research, 33% of B2B buyers worldwide say their customer experience expectations have increased […]

Consumer behaviors have changed. The internet and mobile revolution have disrupted how the world takes in information and empowered consumers to explore, discover, and buy anytime, anywhere. Marketers must engage customers wherever they are, which means a consistent omnichannel approach for personalization. Still, companies face mounting challenges in achieving these goals. New restrictions around data collection […]

But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

What was considered “white hat” SEO in the old days may now be considered “black hat” SEO. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!