Daily ArchivesSeptember 14, 2020 - Host2.us

When I first encountered A/B testing, I immediately wanted to become the type of marketer who tested everything. The idea sounded fun to me. Like being a mad scientist running experiments to prove when my work was actually “working.” Turns out though, there’s always a long list of other things to do first… blog posts […]

Marketing metrics are more than just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions. In this series of posts, we’ll look at a variety of marketing metrics. We’ll discuss how to measure each one, use each one, and […]

A former Facebook data scientist dropped a detailed, damning memo on her last day there, calling the social network out for what she describes as an arbitrary, slow and generally inadequate response to fake accounts and activity affecting politics worldwide. BuzzFeed News acquired the full memo and has published excerpts in this report, which is […]

It used to be that if you wanted to get a good business education, you had to learn it on your own or spring the time and money on an expensive MBA. Luckily, that’s a thing of the past. In fact, some of the best business courses out there are online and highly affordable. That […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Without customers, your business wouldn’t exist.  I guess it could… but you wouldn’t last long without a stream of revenue helping you keep the lights on. Because of that, it’s critical to understand how […]

MarTech Live and guest Anita Brearton discuss the role of marketing operations during the COVID pandemic. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The four distinct types of indexing problems and how to identify them. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

If the 1982 movie Blade Runner and its dystopian depiction of what the world would look like in 2019 were accurate, this is what we’d have been living through last year: via GIPHY Needless to say, our predictions of society’s future state, and technology’s long-term evolution, are not always on the money. While certain aspects […]