Your Guide to Effective Storytelling in B2B Content Marketing

Your Guide to Effective Storytelling in B2B Content Marketing

Joseph Gordon-Levitt is a guy who understands content. He was the featured keynote speaker at Content Marketing World three years ago, and his company HitRecord empowers creators to collaborate and produce awesome stuff together. Joseph Gordon-Levitt also understands storytelling. He is an actor, director, producer, and writer who has appeared in numerous beloved movies and […]

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Measure conversions while respecting user consent choicesMeasure conversions while respecting user consent choicesProduct Manager, Google Tag Manager

Measure conversions while respecting user consent choicesMeasure conversions while respecting user consent choicesProduct Manager, Google Tag Manager

With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection authorities in Europe may now require many businesses to obtain consent from users on their digital properties for activities related to advertising and/or analytics—impacting advertisers’ […]

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